This is our mission.


We are fully aware of our responsibilities and ensure we give sense and meaning to the projects we work on alongside our clients.

We are curious, rigorous, tenacious, creative and team-oriented, driven by the creation of value, whether economic, environmental or social.


Our vision is that in a rapidly changing digital world, a business’s future lies in its ability to act as an eco-system and to innovate.


Our natural environment is at grassroots level. We are convinced that it is by being as close as possible to users and the market that we can create value for people, the environment and businesses.

Our background

In 2015, as long-time friends, we were both working for leaders in the sports industry as Innovation, R&D and Marketing Managers. Frustrated by the lack of agility in the way innovation is managed, we had a shared desire to transform practices and introduce a more hybrid approach between businesses, based on what is actually happening on the ground, as well as on an understanding of use and technology and the construction of new models.


Then, at a conference, we discovered effectuation. It was a revelation that encompassed the practices and intuitions we were seeking. The seed was planted and the way forward became clear!

A few months later, we took the plunge and launched the SPARK LAB adventure!


Aristide & César, Co-founders

SPARK lab Values


We work on innovation projects that help create the products, services and companies of the future. We do this while respecting the human and environmental values that are important to us.





Effectuation represents what we are, namely entrepreneurs who believe in taking initiatives and taking action.





Our business is people-oriented and based on trust. Doing business with complete honesty is our uncompromising principal.





It is in difference, diversity and interaction that originality and value is created.





Our development is guided by a sense of responsibility. We are well aware of our role and the social and environmental impact of our actions.

The spark lab team



Spark Lab is a team of passionate people from a range of backgrounds – engineers, experts in innovation through use, innovation management, designers of offers for digital services and/or products and experts in both marketing and bringing innovative offers to market.


César Houot


Tennis is played as a doubles team at Spark Lab.

Innovation marketing is Caesar’s match point to ensure a fine win in the market!

He is clever, fast-thinking and likes to focus on the services and world of the future.

César is an engineer by training and has 15 years’ experience in international marketing and the creation of innovative offers.

Thanks to his soft skills and knowledge of market mechanisms, César has outstanding talent for creating and marketing innovative offers.


Aristide Wolfrom


Winner of the transformation Grand Slam, Aristide is always ready to serve an ace. Matches on clay courts excite him as much as grassroots innovation and creativity!

Both brilliant at coaching players and leading teams, he is as comfortable talking about strategy, innovation and digital transformation as he is exploring and understanding the field. Aristide has 15 years’ experience in innovation and a solid scientific background in the design of digital products and platforms.

He also has a strong culture of innovation and digitization methodologies and tools and knows how to use them to boost innovation within organizations.



Innovation project manager

Ice axe and crampons are her favourite tools in business for high-performance team climbing.

Fiona is skilled at mountain climbing and innovation as a collaborative marathon to create and test solutions for a better future!

She is an engineer and has acquired in-depth knowledge of the industrial world after 3 years with a leading consultancy firm.

Fiona is concerned about integration and equality and is involved in skills-based sponsorship at the French foundation, Habitat & Humanisme.


Pierre Bouillot

Innovation project manager

Your projects will reach the highest summits with our well-tested rider, boosted by experience in the field.

Even if his sense of humor occasionally veers off track, he’s very much in the saddle when it comes to project management and creating innovative solutions.

An INSA Lyon engineer and graduate of the IAE Master’s degree in Entrepreneurship & Business, Pierre combines scientific knowledge and a market approach focused on uses in the innovation projects he manages.


Justin Maiuri

Innovative product development project manager

Justin develops innovative products like he plays basketball: innovation is a team sport! During a game or a project, he knows how to rely on the strengths of each person to go all the way as a team.

On the court, it is essential to master the rebounds and iterations before the perfect shot at the basket! Justin does not hesitate to stand out during games to design and develop new concepts for sustainable and innovative products.

An engineer trained in ergonomics, design and mechanical design at UTBM, with over 5 years of expertise, Justin is in charge of developing innovative, user-centered and environmentally friendly.


Théo Laurent

Industrial designer

Théo is one of the best quarterbacks of his generation – he’s always looking for openings and ways to surprise his opponents!
He’s creative and a real team player, reigning supreme when it comes to celebrating team victory.
Théo has been working on design projects for 15 years, after graduating from the Olivier de Serres art school. He has created numerous products and services in the sectors of sport, childcare, health and industry.


Alexandre Beuttin

Head of innovation: energy, mobility & life science

Strengthen your projects and pass the bar of responsible innovation!

Agility and rigor are the two keys that allow Alexandre to move forward step by step to secure innovation projects.

Guided by the circular economy, user behaviors and markets, Alexandre is also an entrepreneur since he created a start-up ordering & delivering zero waste meal trays for companies.

Trained in neuroscience and innovation strategy, he understands usage and the market to create innovative, viable and responsible business models.


Chloé Magro

Graphic designer & innovation project leader

Chloé likes to take the side roads to discover and explore new spaces!

In love with mountains and outdoor sports, Chloé uses her curiosity, creativity and artistic fiber to give life to new products and services.

A graduate of the Ecole Nationale Supérieure d’Art et de Design de Nancy and of the Master’s degree in Design & Product Conception of the Mines de Nancy, Chloé knows how to create and conceive innovative offers through a user-centered approach.

Her multidisciplinary background allows her to consider economic, social and environmental aspects in her creation and design process.


Andréas Delaunay

Innovation project manager

As comfortable riding a Vélo’v as he is being an entrepreneur, Andréas has an unlimited subscription to innovation projects since he created an online store at the age of 17. His ability to work in a team and his oral fluency allow him to gather and convince when it comes to managing a project! Involved in several associations and a graduate of the EDEN Master (Master in Entrepreneurship and Project Management), Andréas knows how to contribute to innovation projects and considers each project as an opportunity to undertake and share.


Emma Dubos

Graphic designer

Between two pirouettes between Bordeaux and Lyon, Emma is a follower of every artistic environment. Curious, she doesn’t hesitate to open the doors of museums, theaters and operas to feed her artistic and graphic universe.
But no tutu! Emma likes to break the codes in her creations as well as in her innovative ideas.
The Little Opera Rat, who is about to graduate from the Condé Bordeaux school, has had many professional experiences during her studies.
Annecy, Paris, Bordeaux, and now Lyon as a Graphic Designer. She is not afraid of any floor!
With her, it has to swing!


Jasmine Riaux

Innovation project manager

Observant and rigorous, Jasmine analyzes her trajectory, without hesitating to launch herself into new projects.

Curious, she slaloms between new challenges to develop responsible innovation projects. After a double degree in management and languages, Jasmine takes the track of the Master of Consulting and Organizational Change of IAElyon in alternation with us.


Lilian Bouchonneau

UI/UX designer

Lilian makes everything rolls like roulettes when it comes to creating a new user interface for your projects.
A digital creative, he’s ambitious whether it’s on a board or behind his computer!

Lilian is as comfortable and surprising in user experience as he is on the skateboard ramps of Lyon.
After a year spent in the icy lands of Quebec, he moved to Lyon to join the SPARK LAB team as a UI/UX Designer.


Lina Lebbou

Communication and event manager

A true athlete of communication and always on the lookout for new and innovative communication strategies, Lina is our communication & events manager.
Lina’s mission is to strengthen the company’s message so that it is effective and impactful.
A driving force in organizing unusual events, Lina contributes to sculpting new Curiosity meetings.
Currently at EFAP, she is pursuing her degree to become a communication manager. In short, passionate about design and communication, Lina creates a variety of content to help spread the culture of innovation.


Tom Tarpin

Digital marketing porject manager

Whether on the golf course or in digital marketing, Tom knows how to combine power and rigor to get the best results on the green.
As precise in his marketing campaigns as he is on a par 3, his main objective is to perfectly understand the terrain to reach his target for sure!
After 2 years of studies in business and a Canadian experience, Tom takes a new start with his Webmarketing internship at MydigitalSchool and joins the team as a Digital Marketing project manager.




Are you curious, full of ideas and up for a challenge?


Are you already working in innovation, design, business or data?

Do you want to join a dynamic and entrepreneurial adventure on a human scale?

Do you like to share your points of view, test them in the field and challenge them in order to bring about positive change?