How to build an innovation strategy and create an organisation to stimulate and drive innovation ?
Interviews with employees and COMEX members to elicit their visions of innovation.
Definition of the Group’s innovation strategy & structuring of the innovation committee set up to implement the validated innovation strategy.
Operational roadmap and rollout support.
Introduction of an innovation committee designed to guide the innovation efforts to achieve the group’s innovation goals.
Spark Lab’s enthusiasm, skills and experience really helped to structure a better approach to innovation and to instil the culture throughout the group. It has been extremely rewarding and stimulating to work with an agency that has experience in a considerable number of innovation projects in different companies & business areas.
How can we define our strategy and positioning in emerging markets?