METHODOLOGICAL, MARKETING, TECHNICAL AND HUMAN EXPERTISE GEARED TO INNOVATION

 

We put the expertise gained from our entrepreneurial approach at your service, whether it involves understanding use, identifying opportunities for innovation, creating solution concepts, digitizing a product or service or producing and testing offers with the market and users.

 

Innovation is also a question of organization, training and mindset. Our expertise in strategy & innovation management will help you define your strategy and better organize and steer your innovation.

Our approach

 

Our approach is inspired by Design Thinking

1

identify innovation opportunities

USES AND TRENDS

 

Exploratory marketing, understanding uses, identifying key insights

Analysis of the value chain and business models

Trends & technologies

3

Test & validate

USER TESTS & MARKETS VALIDATION

 

Evaluate the offer and customer/user value

Learning and iterations

Improvement of the offer and business model

Identify the product-market fit

2

Co-create a solution

DESIGN & PROTOTYPING

 

Creative workshops

Creation of innovative business models

Design & Prototyping

Open Innovation Sourcing

Our expertise

Innovation through use

 

Exploring markets and understanding the practices and behaviour of the various players through field research, including interviews, observation, understanding of uses and business cases.

Product & service design

 

Creating concepts & producing solutions: offer and product/service design, rapid prototyping and market testing. Evaluating the appropriation of an innovation with a panel of users through a qualitative and/or quantitative study.

DIGITAL business models

 

Digital technology is reshuffling the cards and is a great lever for creating innovative offers and meeting your challenges. We take all facets of your innovation’s business model into account to make it a success.

innovation management & strategy

 

Setting the course and your innovation ambitions and aligning your teams.

Structuring and organizing your innovation in order to channel your focus and achieve your ambitions.

Instilling innovation culture and drive at all levels of your company.