We put the expertise gained from our entrepreneurial approach at your service, whether it involves understanding use, identifying opportunities for innovation, creating solution concepts, digitizing a product or service or producing and testing offers with the market and users.
Innovation is also a question of organization, training and mindset. Our expertise in strategy & innovation management will help you define your strategy and better organize and steer your innovation.
USES AND TRENDS
Exploratory marketing, understanding uses, identifying key insights
Analysis of the value chain and business models
Trends & technologies
USER TESTS & MARKETS VALIDATION
Evaluate the offer and customer/user value
Learning and iterations
Improvement of the offer and business model
Identify the product-market fit
USER
DESIGN & PROTOTYPING
Creative workshops
Creation of innovative business models
Design & Prototyping
Open Innovation Sourcing
Exploring markets and understanding the practices and behaviour of the various players through field research, including interviews, observation, understanding of uses and business cases.
Creating concepts & producing solutions: offer and product/service design, rapid prototyping and market testing. Evaluating the appropriation of an innovation with a panel of users through a qualitative and/or quantitative study.
Digital technology is reshuffling the cards and is a great lever for creating innovative offers and meeting your challenges. We take all facets of your innovation’s business model into account to make it a success.
Setting the course and your innovation ambitions and aligning your teams.
Structuring and organizing your innovation in order to channel your focus and achieve your ambitions.
Instilling innovation culture and drive at all levels of your company.
contact@sparklab.fr
45 quai Hippolyte Jaÿr – 69009 Lyon – France
